Hans LangeEvery business owner dreads that notification: a new negative review has appeared online. Your stomach drops, your mind races with defensive responses, and you wonder how much damage this will do to your reputation.
Hans LangeThe biggest myth in digital marketing is that automation kills authenticity.
Hans LangeYour best customers didn't leave because of your prices. They didn't leave because a competitor had better features. They left because of a series of small, seemingly insignificant customer experience failures that accumulated over time until the relationship became more frustrating than valuable.
Hans LangeHere's a sobering truth that most business owners discover too late: that friendly customer service team you're so proud of might be quietly draining your profits faster than a leaky bucket drains water.