Your marketing is working. Leads are coming in. Your phone is ringing, your contact forms are filling up, and your sales pipeline looks promising. So why aren't you closing more deals? Why do so many promising prospects seem to vanish into thin air?
Every business owner dreads that notification: a new negative review has appeared online. Your stomach drops, your mind races with defensive responses, and you wonder how much damage this will do to your reputation.
The biggest myth in digital marketing is that automation kills authenticity.
Your best customers didn't leave because of your prices. They didn't leave because a competitor had better features. They left because of a series of small, seemingly insignificant customer experience failures that accumulated over time until the relationship became more frustrating than valuable.